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A plumber repairing pipework in a bathroom
Concept projectTrades

Kingsley & Sons Plumbing

Three generations of plumbers, one clear phone number.

The problem

A family plumbing firm that wins on trust but was losing emergency jobs to whoever answered first online.

When a pipe bursts, nobody reads. They want a number, a price guide and proof you'll turn up. The old site buried all three under a slideshow.

What we did

  1. 01

    A sticky call button on every page, with the out-of-hours number set in big type.

  2. 02

    Plain price guides for common jobs, so people know what to expect before they ring.

  3. 03

    Area pages for each town they cover, written for the way people search.

A tradesman working on a pipe inside a wall
A drop of water on a brass pipe fitting
Copper pipes and valves in a plant room

Before and after

Drag to see the difference.

The “before” is a typical small-business site, built for this concept. The “after” is ours.

Kingsley & Sons PlumbingMenu

Burst pipe? We'll be there within the hour.

Family plumbers across South London since 1974. Gas Safe registered. Fixed prices for common jobs.

Call now
★ Welcome to our website! Plumbing & Heating Services ★

KINGSLEY & SONS

Home | About Us | Services | Gallery | Contact

We are a family run business offering a wide range of quality services at competitive prices. Please feel free to browse our website and do not hesitate to contact us for more information. Established many years ago.

Click here to download our price list (PDF, 4.2MB)

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BeforeAfter

The outcome

A site built to turn a panicked search into a phone call inside ten seconds, with the family story there for people who want it.

Next project

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A neighbourhood florist taking orders by phone and Instagram DM, and losing track of both.