Bloom & Stem
A florist's window, open all night.
The problem
A neighbourhood florist taking orders by phone and Instagram DM, and losing track of both.
Flowers are an impulse buy with a deadline. People wanted to order at 11pm for a morning delivery, and there was nowhere to do it.
What we did
- 01
A short, seasonal shop: six bouquets a week, each photographed on the counter.
- 02
Delivery slots shown up front, with a clear cut-off time for same-day orders.
- 03
A card message field that works on a phone keyboard, not against it.
Before and after
Drag to see the difference.
The “before” is a typical small-business site, built for this concept. The “after” is ours.
Fresh flowers, delivered tomorrow morning.
Seasonal bouquets made in our shop on Elm Road. Order by 9pm for next-day delivery.
Order flowersBloom and Stem Florists
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We are a family run business offering a wide range of quality services at competitive prices. Please feel free to browse our website and do not hesitate to contact us for more information. Established many years ago.
Click here to download our price list (PDF, 4.2MB)
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The outcome
An online shop small enough for one florist to run, with orders arriving in one place instead of four.
Next project
Harbour Street Coffee
An independent café with a loyal morning crowd and no way to show newcomers what they were missing.
